Francisco "Jay" Bernardo III

Francisco “Jay” M. Bernardo III

 Professor and Director, ACEME – Ateneo Graduate School of Business

Chairman, JAD Group of Companies

Founder, Start-up Village


After completing his B.S. in Industrial Management Engineering at De La Salle University, Francisco “Jay” M. Bernardo III entered the Asian Institute of Management (AIM) where he graduated with Distinction from the Master in Business Administration in 1991. His venture, JAD, grew from a manufacturer of plastic sticks for cotton buds to what is now the JAD Group of Companies (JADGC), a conglomerate of several strategically aligned outsourcing businesses, where he sits as chair.  Some of these companies had been recipients of several recognitions including Employee Program of the Year Award from People Management Association of the Philippines (PMAP).

As testaments to Prof. Bernardo’s passion for excellence, he was conferred numerous awards by both international and local organizations including being one of the 2004 Ten Outstanding Young Persons of the World (TOYP) by Junior Chamber International, 2003 Ten Outstanding Young Men of the Philippines (TOYM) in the Field of Entrepreneurship by thePhilippine Jaycees.

He is a founder/director and professor ACE Center for Entrepreneurship & Management Education, Inc. (ACEME), teaches and develops programs and courses and he has been a guru and sought-after consultant of budding and existing entrepreneurs.

Prof. Bernardo also founded the LET’S GO (Leading Entrepreneurs Towards Seizing Global Opportunities) Foundation, that aims to support small and medium scale entrepreneurs with the end view of pushing entrepreneurship to uplift the Philippine economy.  

Currently, aside from the outsourcing services and foundations he is involved with, Prof. Jay has investments to more than twenty companies of various industries namely, food, cosmetics and personal care products production, education/consulting services, technology services and mobile applications, restaurants and bars and recreations and tourism.

His recent undertaking is opening Start-up Village, located in Makati, which aims to be the one-stop incubator/accelerator that enables startups to bring their unique ideas and business concept to reality. StartUp Village provides the necessary support that startups need in order to succeed. This includes mentoring, training, shared services, actual working space, linkage to customers and investors as well as access to other resources.  

Prof. Bernardo’s and his company’s success stories merited the publication of AIM cases and features in several business magazines and newspapers. Asked whether he has achieved success, he replies, “It is not how much you accumulate but how much you contribute, thus, I will continue to find bigger and bolder ways to be a blessing to other people’s lives.”

Leave a Reply

%d bloggers like this: